[ ROBERT MORA ]
Robert Mora fell in love with photography at the age of 15 while at Eagle Rock High School in Los Angeles. Immersing himself in the medium, he decided to attend Art Center College of Design in Pasadena and pursue a career in photography following high school. After learning from some of the top instructors in the world at Art Center, he began his photography career working under the direction NBA Sr. Official Photographer and sports photography icon Andrew D. Bernstein. In 1998 at the age of 21, he was the youngest photographer at NBA Entertainment, formerly NBA Photos.
Over the span of five years, he was privileged enough to be a part of three NBA championships as one of the team photographers for the Los Angeles Lakers. During that time he was also one of the team photographers for the Los Angeles Kings and the Photography Operations Supervisor at STAPLES Center. In 2002 he left sports photography and joined Getty Images as a staff photographer for News and Entertainment. While at Getty he photographed some of the most high profile events in Hollywood such as the Emmy Awards, Golden Globe Awards, and Academy Awards. His growing reputation and desire to pursue more commercial & lifestyle photography led to his departure from Getty Images and the formation of Mora Photography in late 2003.
Regularly shooting for such clients as Fresh & Easy, Hollywood & Highland, Honda Center, Greek Theatre, Robert has had the privilege of photographing projects for companies such as Adidas, Nike, DreamWorks, MiraMax, NBC, McDonalds, AEG, MGM Resorts, Golden Nugget, and Bellagio. In 2007 Robert became the team photographer the Los Angeles Galaxy Soccer Club. He is currently in his sixth season with the 2011 MLS Champions. Robert’s successful career as an image maker has made him a highly respected professional in both commercial and lifestyle photography.
[ RICH MORA ]
Rich’s love for photography grew out of his passion for filmmaking. After graduating high school, Rich studied film and video production at California State University San Bernardino. While at CSUSB he learned various aspects of lighting, practical technique, and developed his creative vision. He experienced real life projects and recieved hands on training at high profile photo shoots as an apprentice to his older cousin Robert. Rich’s cinematography training and experience fueled his still photography developement and he began his career as a creative professional.
In 2001, Active Ride Shop, the world’s largest skateboard and surf fashion mail order and Southern California retail chain, retained Rich as their in-house fashion & product photographer. During his 7 years with the company, Rich photographed all of the merchandise for Active’s website as well as catalogs. With full creative control over all of the company’s images, he changed the face of Active’s female clothing line, AMO Girls. His responsibilities included photographing Active’s marketing campaigns and email promotions, in-house policy and procedure development, location scouting, and model casting.
In 2008 Rich’s sought after talents fueled the beginning of his freelance career, leading to a full time partnership with Mora Photography. In addition to his fashion work, Rich has photographed some of the most elite homes in Orange, Los Angeles, and Riverside Counties. He has worked with top agents from companies such as Canaday Group, Prudential, Coldwell Banker & Previews, Countrywide, and Surterre Properties, providing the highest quality images for many marketing and advertising projects. His keen photographic knowledge and experience in fashion photography has made him a highly sought after lifestyle and portrait photographer.